The BBC Electric Proms is a yearly music festival organised by the BBC. For this year's edition, the BBC approached us to create an interactive installation to engage their audience on and off-line.

We created for the event a giant music wall in which the audience could send their memories of their favourite live concert, both directly via sms or from a webpost on the BBC site.

The incoming messages were fed through the BBC sms gateway to a specially developed software, which controlled the 4 different projectors as well as the layout and animations of the different messages.

The memory wall started empty at the beginning of the 4 days event, and gradually filled up with the participation of the audience.

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- - - - - - - - - - - - - - - - - - - - - - - - - - - 'Several festivals I’ve been to over the years have displayed sms messages from the crowd on screens that often sit next to stage. It does the job but lacks any integration with the event itself, which is why the wall at the electric proms worked so well. The typography and positioning of the text itself worked really well in the space and it provided good material for people to read while they were waiting for friends or queuing at the bar.'

Yasser Rashid, BBC Senior Interaction Designer, BBC Radio and Music Interactive
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