| Exhibition Graphics for 'Maurice Broomfield's New Look at Industry at The London Science Museum | ||||||
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Troika was then commissioned to create exhibition graphics for the first series of exhibitions within the new Science Museum Arts Projects program (SMAP), including title, poster, ad, leaflet, and signage. The first exhibition was of Maurice Bloomfield's photography, which ran from the 21 st of January to the 6 th of May this year. It was an exhibition of photographs demonstrating a modern vision of Britain at work in the 1950s and 1960s. “Visiting British factories to create his carefully crafted, beautifully lit images of industries such as nylon, insulation and shipbuilding, Broomfield's works present a glamorous and essentially humanistic view of workers and work in British industry during this period.”
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Invitations: Here the banner concept of our indentity is implemented as removable banner placed around a reproduction of one of Broomfield's photographs. This allows the receipient to keep an unaltered photograph of the exhibition. |
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Exhibition program and poster: The exhibition program is printed on the back of this poster. |
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Exhibition graphics: The title of the exhibition has been blow up and realised in vinyl lettering in the gallery. The banner concept is implemented as a feature in the exhibition space. No exhibits are hung on the title wall, which is painted in grey with the SMAP logo running along the wall.
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Outside Exhibition Title and signage: A challenge was that the Museum and the location of the exhibition space required a strong signage that would stand out in the already visually loud, colourful and overloaded environment, and guide the visitors to the right place. Acting on this we took people from photographs and made them interact with the signage. The people signs were printed as lifesize and applied to several places within the museum to direct the visitors.
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