Ron Arad approached Troika for the design development of this ambitious installation which has been exhibited at the Venice International Biennale of Architecture 2004.
The initial idea was to be able to transform any material into a full colour screen. Starting from Ron Arad’s idea of ‘injecting’ video in a material through the use of fiber optics, we were in charge of the design development and implementation in collaboration with Ron Arad Associates and The Gallery Mourmans.
After extensive research, several prototypes of fiber projectors were devised and made in a very hands-on approach, thinking outside the box. |