'Tool for armchair activists' is a machine for remote rants and protests.
Thanks to its embedded mobile telecommunication device, the machine is able to receive incoming sms messages and speak them out loud through its powerful megaphone.

Together with MTV, Troika designed a two weeks'campaign around the Tool for Armchair Acivists to raise awarness about the forthcoming Europe Music Awards 2006, which took place in Copenhagen on its Radhuspladsen on the 2nd of November.

- - - - - - - - - - - - - - - - - - - - - - - - - - - -
'This has made our job a lot more fun!'
Markus Dresse, Vice-President, international Marketing and Events, MTV Networks Intl.

'Thank you too for a great invention! We're over the moon with how it went.'
Andrew Casher, International Marketing Manager, MTV Networks Intl.

'Thanks for a truly fantastic campaign!'
Andrew Akuffo, international Marketing, MTV Networks Intl.
- - - - - - - - - - - - - - - - - - - - - - - - - - - -

'The campaign was set-up as a protest against the awards. In a true activists spirit, the mis-en-scene was equipped with banners and posters calling for participation: ‘Don’t vote, it’s fixed’, ‘Make love not awards’ and ‘Millions died for freedom of speech’. Passer-by could then send their thoughts, remarks or rants to the machine, which would in turn say them aloud with a computerised voice. Different voices were accessible through a series of codes as the machine is fluent in both english and danish.

The machine was strapped on a lamppost on the city's main square, Radhuspladsen, in front of the city hall.

To promote further the use of the device, dedicated activists also handed out flyers and badges asking passer-by to text to the TFAA and ‘Make their Voice heard’. Flyers bearing the machine's phone number were also left casually in key locations while posters slowly appeared on the walls of the city.

Over the two weeks'period, the machine received over a 1,200 messages (roughly 85 a day!). The messages were all very varied in both content and nature.

Here is a little selection:

1.Jeg er sjov... Jeg snakker.
I am funny... I talk.

2.god røv i de sorte bukser!
good ass in the black trousers!

3. Til folket i danmark, har i nogen sinde tænkt over meningen med livet,   hvor vi kommer fra og om vi kan bruges til noget ?
To the people in Denmark, have you ever considered the meaning of life, where we come from and if we are of any use?

4.Køb en stor pølse til din kæreste
Buy a large sausage to your sweetheart

5. muHaha Haha muHaha Haha Haha HahaHahaHahaHahaHaha.

6. Lost boys lost boys lost boys lost boys lost boys lost boys lost boys lost boys lost boys lost boys lost boys lost boys...

7. Juhuu! nu er de endelig færdige med at spille de indianere! Så er der da lidt fred i denne æske.
Juhuu! now they finally are done with playing those Red Indians! Then there is a little peace in this box.

8. TEASE. Byens nye homoklub. I aften Kl. 23. Hauser gade 34. Djs   Lars B , Ecco og Lasse Lovelace (Berlin). Sms for liste inden kl. 21.
TEASE. The town's new homo-club. This evening, October 23rd, Hauser street 34. dj's Lars B, Ecco and Lasse Lovelace (Berlin). Sms for list before 21:00.

8. No no no no no no no no no no no yes yes yes no no yes yes yes no no no no yes yes maybe.

9. Hello you muppets!

Press releases:

Troika press release
MTV press release