20 JAN 2010

Grafik Design Awards launched

 

Grafik Magazine has launched their Grafik Design Awards as the only UK awards dedicated solely to graphic design, and Troika was asked to be on the judging panel. The first Grafik Design Awards closes for entries on 31 January 2010. There are no categories; any work that is graphic-related and represents the broad spectrum of talent in the UK graphic design industry will be considered. It is open to all: individual designers, design groups, students, artists or companies.

 

30 NOV 2009

Troika at the V&A

Troika is exhibiting at London's Victoria & Albert Museum which is opening its doors to the public for their new exhibition 'Decode: Digital Design Sensations'. You will be able to check out the latest developments in digital and interactive design from small screen-based graphics to large-scale installations, including works from Golan LevinSimon Heijdens, Daniel Brown or the magical mechanical mirrors from Daniel Rozin. The show, co-curated by onedotzero, opens on 8 December 2009 - 11 April 2010.

23 SEP 2009

Impossible made Possible by Troika for Wallpaper* - Plain Facts for Circle Squarers

‘Don’t undertake a project unless it’s manifestly important and nearly impossible,’ said Edwin Land, Polaroid’s inventor. When Polaroid’s doors were closed last year these words spurred the factory workers in Enschede to keep the production lines intact and under one roof. They called their mission ‘The Impossible Project’ and spread the word in the hope that someone with a kind heart and a bit of cash would keep the cogs turning. A few months later ‘The Impossible Project’ was made possible thanks to Urban Outfitters, where you can now head to restock on Polaroid film and cameras. In celebration of this new generation, Wallpaper* bagged ten cameras before they hit the shelves and passed them on to ten of their favourite, pioneering creatives and asked them to shoot one film each of whatever they chose.

So we went on to create an impossible polaroid shot. 

We knew that as a classical mathematical problem, scientists and other literati have tried since the antiquity to find a solution for squaring the circle, i.e. draw a square with the same area than a set circle. The problem was finally proven impossible in 1822, and the expression became a metaphor for a vain undertaking, a task without possible solution. With hope and passion, we set to prove the problem possible. We went for literally squaring the circle, choosing the mundane two pounds coin as our starting point - or rather, circle. 

Macro photography is an impossible task with the classic instant polaroid camera. We had to introduce an additional single lens in front of the camera lens to make it focus so closely. Doing this, you have to operate completely blindly. We had 10 shots - one roll - to get there. Despite the likelihood that we wouldn't achieve anything, we faithfully kept on going. The excitement grew until the last photograph was taken, when the polaroid finally gave in, and let us square our circle. This made up for a rather exciting morning at Troika! Long live the polaroid!

 

 

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