The Science Museum's Dana Center approached us for the design of the printed matter to communicate their latest artist commissions to come-up with 'Big Ideas' for participatory event in the Dana Centre.

The brief was quite challenging as we had to work within the strict identity already in place for the Dana Centre while creating a less institutional feel for the Arts Programme.

We came up with the idea of die-cutting the words 'Big Ideas' in the invite and leaflet cover, a simple twist on the original identity that would allow playfull variations on the theme.

We are still working on this project, so check this page a little later on for more up-to-date images.